Why many members of the Writers Guild of America have targeted streaming giant Netflix in their fight for higher streaming residuals.įor years, streamers have been reluctant to share more data with the public. “If one group is staring at a set of figures and they’re negotiating with another group who doesn’t have any numbers, it makes it a very one-sided conversation.”Ĭompany Town Hollywood is calling it ‘the Netflix strike.’ Here’s why “There’s so many different ways to measure success, so you need to get as much data as possible to be able to organize your thinking about what really defines success,” said Jeremy Zimmer, CEO of Beverly Hills-based United Talent Agency. What matters to Netflix - whose business is primarily subscriptions - is different from Apple, whose main business is selling iPhones, not its streaming service. But defining what success is on a streaming service can be difficult because each relies on different metrics. The labor dispute speaks to the long-standing distrust between writers and studios, who have engaged in legal battles over how much talent should earn from popular shows like “ The Walking Dead,” even when those shows do have reliable viewership data. The AMPTP has disputed suggestions of fracturing within its ranks. Still others credited Netflix, the largest subscription streaming platform, for being more open with data than its rivals, albeit not as much as the guild would like. However, Netflix and other streaming services haven’t been willing to give writers access to data in a way that would satisfy the WGA’s demands, according to two other people close to the negotiations.
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